Research

How might we help users better understand and engage with energy-efficient features to promote sustainable and affordable living?


Through an extensive visual research process, we analyzed over 360+ images to understand the design language of “Green and Affordable.” 

Using a structured tabulation method, we identified recurring patterns in color palettes, iconography, and emotional warmth that contribute to this perception. 

By summarizing these insights, we established a cohesive visual guide to inform our UI design, ensuring alignment with sustainability and affordability principles.







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