Visual Guide

Primary data that assisted in transforming an abstract idea into tangible concepts.

Our visual guide balances sustainability with affordability. 

Using a highly saturated, monochromatic color palette centered around green, black, and white, we establish a bright yet grounded aesthetic. Product Sans serves as the primary typeface, reinforcing clarity and accessibility. Soft rounded edges and a predominantly flat design create a modern yet inviting interface, while subtle drop shadows add depth and dynamism. 

Together, these elements form a cohesive and user-friendly experience that aligns with our “Green and Affordable” ethos.











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